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    Highlights from Salone del Mobile.Milano 2023

    Visio design Nava+Arosio
    Posy design by Sara Moroni
    Cordea design Favaretto/Partners
    Horo design by Pierre Gonalons
    Ebe design by Nicola Gallizia
    Nappe design Marco Zito
    Tee design by Valerio Cometti + V12 Design
    Honicè design by Oriano Favaretto

    High Point Market

    MASIERO, is in constant fervor and continues its brand consolidation strategy and its promotion of new collections and iconic items on international markets by participating for the first time in High Point Market (22-26 October 2022), a leading furniture show in the United States, through its subsidiary MASIERO USA LTD.

    At the autumn edition of High Point Market, Masiero will be showcasing some of its most representative models in terms of materials and design, alongside the latest collections, Posy and Iglù, premièred at Milan Design Week in June 2022.

    Iglù (2022, designed by Oriano Favaretto): a collection of harmonious compositions of metal spheres suspended in mid-air. These fixtures diffuse the light through a protective wire mesh, turning the spheres into true jewels of light. The source is a LED embedded in each sphere, which projects regular patterns onto the surfaces.

    Posy (2022, designed by Sara Moroni): a very personal, visually striking yet elegantly minimalist bouquet of light. A brass bar structure in a sleek, brushed galvanic finish supports one or more opal glass diffusers. The collection comes in a wide range of designs, shapes and sizes, including single and multiple suspensions or flower-like bunches.

    Horo (2021, designed by Pierre Gonalons): great decorative all-rounders, for a collection of ceiling, floor, wall and table lights. A golden metal structure contains a disc of prism-effect glass with a distinctive diamond finish or alternatively of striking marbled-effect glass. In 2021, Horo was honoured with the Good Design Award, a prestigious international award, in the lighting design category.

    Vegas (2021, designed by Marc Sadler): inspired by Las Vegas architecture, this is a “Timeless Classic” collection of striking suspension lamps, combining the classicist, geometric style of large Art Deco lamps with a more contemporary pairing of glass and metal via the most advanced craftsmanship methods. Thick glass is subjected to a particular heat process that deliberately deforms the pieces, resulting in exquisite strips of extremely similar but non-identical glass featuring trapped air bubbles – just like the works of the great master glassmakers – giving each lamp an evocative charm of its own.

    Nappe (designed by Marco Zito): original suspension lamps offering a contemporary take on tassels, traditionally a decorative element of curtain ties. The project comprises 10 variously shaped metal elements and trims that can be combined together to produce compositions with three, five or ten light sources, arranged in a line, circle or rectangle.

    Sound (designed by Giovanni Battista Gianola): a family of stylish lamps that diffuse light through slender metal rings encasing a double circular diffuser in white, blown, silkscreened glass. The fixtures come in striking multiple suspension versions, but also as floor, wall and table lamps, available either in a brilliant brushed gold finish or in an elegant two-tone variant in brushed brass and matte black.

    Honicè (designed by Oriano Favaretto): variously sized rectangular slabs of translucent onyx marble, the marmor alabastrum of the ancient Latins, rich in veins and set in a suspended frame of matte gold metal. A LED light source allows the light to filter through the polished onyx diffuser, enhancing the beauty of the surface and its timeless elegance.

    Olà (designed by Masiero Lab): first designed more than ten years ago by the Masiero creative laboratory, the simple round or oval structure in painted metal of these fixtures contrasts with the luxurious cascade of pendants in coloured glass or transparent crystals, making the Olà family of lamps one of the brand’s best and longest selling collections.

    EVA (designed by Masiero Lab): an evolution, in terms of design and materials, of the classic chandelier, here featuring a polyurethane and resin structure and aluminium shades.

    Palm (designed by Mammini Candido): an original modular system of wall lights in the shape of a fan or stylised leaf to be arranged at will. These lamps can be used to form veritable wall decorations due to the extensive range of materials – such as gold leaf, faux leather, fabric and wood – in which the slender metal structure can be coated.

    Come to visit us!

    Author of the article
    Alessia D’Alesio
    Global Marketing & Communication Manager, Masiero  

    Restaurant lighting, how to better manage the light points

    Establishing the lighting of a restaurant is one of the crucial steps to making the space unique and sophisticated. Follow our tips to make the most of the room and tables. 

    Who is collecting ideas for decorating the dining room of a restaurant should always keep in mind the importance of lights. Their location, intensity, choice of design lamps and chandeliers have a huge impact on the overall allure of the space. 

    To find the perfect lamps for a restaurant room, you need to keep in mind different elements and mix them tastefully into the decor of the entire room.

    The lighting technology like the choice of the lights position inside a space, is part of the interior design of the dining room since the first drafts. To renovate a restaurant or create it from scratch, thinking about lights is indispensable. 

    Three key elements must be keep in mind: 

    • the style of the general furnishing; 
    • the atmosphere you want to give to the restaurant; 
    • the concrete role of the chosen lamps. 

    If it is true that a restaurant needs a cozy and sometimes romantic atmosphere, it is equally true that diners need a functional light to enjoy the dishes that will be served to them.

    So be careful not to leave the lighting of a restaurant entirely to the ambient lights, the soft ones that create atmosphere. It is very important to have direct lights such as pendant lamps on each table, to allow moments of conviviality among diners. 

    At the moment when the ideas for furnishing the restaurant are established, identifying the points of entry of natural light and the degree of exposure of the environment is useful for several reasons. Natural light can be used in some hours of the day, especially if the restaurant has large windows and a beautiful view, while in other situations it should be screened, with blackout curtains or impalpable fabrics according to the atmosphere you want to create.

    Where natural light is lacking, the restaurant’s lighting becomes even more important. Those who create the project of the dining room will have to provide several lamps and chandeliers to allow a lit and welcoming space to the diners of each table. 

    A beautiful idea for the lighting of the restaurant are the chandeliers, large or small or multiple. Choosing them in harmony with other furniture ideas will allow you to have a harmonious and elegant room.

    For example, in a contemporary-style dining room with golden details, the Honicè suspension will look great, both on the bar counter and on the individual tables. The linear shape of the painted metal frame in an elegant matt gold is made precious by the diffusers in natural onyx slabs. 

    The Cupole, characterized by an essential design but made unique by the double internal/ external finish, will be the optimal choice for common areas of restaurants with large surfaces.

    A restaurant with a glam taste can be perfectly illuminated by Posy, which with its minimal and refined shape elegantly illuminates the tables.

    Author of the article
    Alessia D’Alesio
    Global Marketing & Communication Manager, Masiero

    Highlights from Milan Design Week

    The Milan design week has come to the end. It’s been a week full of events, during which the city of Milan has returned to the frenetic liveliness that was now just a memory.

    Buyers, designers, interior designers, architects, students and even private people have populated the streets of Brera.

    Masiero could not miss this long-awaited event and we did it in top style.

    From 6 to 12 June we created Rivelazioni, a concept by Studio Milo designed to immerse the visitor in a sensory experience during which to discover the novelties of Masiero and also appreciate the long sellers.

    Like a casket enclosing the most precious of jewels, clouds of fabric have gently wrapped the new collections of the Dimore Masiero catalogue: Posy a project born from the creative mind of the designer Sara Moroni.

    Iglù, an idea of Oriano Favaretto.

    In the location placed in Via Statuto 16 visitors were also able to admire a spectacular installation of Horo, design by Pierre Gonalons: a cascade of suspension in amber tone framed the social wall, with the elegance that distinguishes us.

    The long-selling Sound, design by Giovanni Battista Gianola, has illuminated a splendid marble table by Scapin, recreating an intimate and fascinating corner.

    The dehor, fully furnished with elements of the company DA A and customized with fabric flags branded Masiero, paid tribute to the summer, hosting guests during the cocktail party on June 9.

    Our guests were served by the staff of Spuma, bartender known to give real taste experiences!

    Thanks to all those who have made this Fuorisalone a success, we are ready to start working on the next edition!

    Milano Design Week 2022

    By having to overcome obstacles, the viewer earns a privilege. The best things are those you discover. (Dominique de Menil)

    The evocative layout of “Rivelazioni”, the Fuorisalone 2022 installation entrusted to the creativity of Studio MILO, aims to reveal the new Masiero lighting collections little by little, with the gradual delicacy that accompanies the discovery of a precious jewel or a work of art.

    Masiero presents two new collections, Posy design by Sara Moroni and Iglù, design by Oriano Favaretto

    Iglù, Design by Oriano Favaretto
    Posy, design by Sara Moroni

    The spatiality of the location in Via Statuto 16 will be also a soft shell inside which will be celebrated an installation of the iconic Horo by Pierre Gonalons and Sound by Giovanni Battista Gianola.

    RIVELAZIONI Brera Design District – Via Statuto 16 – Milan

    Press Preview, Monday 6 June from 11 am to 7 pm

    Openings:

    • 6 June 11 am – 7 pm
    • 7, 8, 10 June 11 am – 9 pm
    • 9 June 11 am– 10 pm
    • 12 June 11 am – 6 pm

    You could find us also at the Salone del Mobile at the partners:

    Trabà / Hall 10 Stand E08
    Carpanese Home / Hall 03 Stand G14
    Fasolin / Hall 08 Stand B35

    As well as at the Fondazione delle Stelline, Corso Magenta 61 – Milan, partner of “Il Paradiso” by Pierre Gonalons and at the Spazio Medelhan via Carlo Torre 28, Milan.



    The Design for Sara Moroni

    Sara, What defines your design?

    From a formal point of view there is no rule and not even a default style: the products I have designed so far have a heterogeneous and unusual character because each one embodies the values and identity of the company for which they were designed.

    What aspects do you consider essential in the development of a new product?

    It’s crucial to identify a strong concept and always keep the focus on the end user. Imagining new visions, capturing tacit needs, evaluating the relationship with space and with the person.

    How, from your point of view, does a woman designer differ from fellow men on the design front?

    The number of women designers is growing strongly and their contribution is increasingly relevant and quality.

    They are moving with knowledge, determination and dexterity, in a technical-industrial field that has always been considered similar to the male universe. The difference in design exists and is a real wealth, but it would be anachronistic to bring it back only to gender factors. I think it should be rather sought in the uniqueness of each individual. Every designer approaches the project with a personal method that leads him to elaborate ideas, find very different technical-formal solutions: this is the beauty!

    In this process, not linear at all, human and personal factors strongly influence the essence of the project. A designer, as a woman, can undoubtedly offer a different point of view.

    What was the starting point to realize Posy?

    Two basic concepts inspired Posy.

    On the one hand, kinetic art: movement and perception. Throughout the collection asymmetry is sought after and prevailing: it creates movement, lightness, expresses compositional freedom and offers the observer always new and unexpected points of view.

    On the other hand bio-inspired design: nature as a source of inspiration. In nature everything seems spontaneous and random, but is absolutely harmonious and perfect. Posy is the formal and structural transposition of gems that develop, irregularly, around a stem and the aesthetic result is both naïve and romantic.

    The natural gems have been idealized and transformed into poetic opal glass bubbles, having different diameters, and the tapered stem has become an elegant organic structure in brass that binds and supports the whole.

    The naming “Posy”, from the English “bouquet of flowers”, refers explicitly to the organic form of the product and is strong on the concept of harmonic composition.

    How, from your point of view, does it complete and represent an evolution of the Masiero range?

    Posy is an elegant and refined collection, but fresh and contemporary in its language.

    I believe it can express all the technical skill and experience of Masiero in the processing of materials and at the same time show a tension towards new formal canons, always decorative, but more minimal and transversal.

    What are the most suitable environments for Posy, if you had to suggest it to architects and interior designers?

    I am lighting, product and interior designer at the same time: this is my strong point.

    In designing Posy I considered the possible applications, evaluated the relationship of the product with the space and imagined the possible lighting scenarios. The result of this design research is a complete and versatile family characterized by a deliberately transversal style that can allow its inclusion in various contexts: hotels, bars, restaurants, offices, domestic spaces both modern and classic.

    As in nature, Posy offers many formal solutions: single, double, cluster or multiple as in inflorescences. I would like the designers to use the various elements that I designed to create their personal bouquet: unique and poetic.

    You have worked with 2 different materials: brass and glass. Was it challenging to make them coexist within the design you have made?

    Blown glass and brass are two noble materials almost in antithesis with each other: light/ fragile/ semi-transparent the first and full-bodied/ ductile/ semi-reflective the second. Wanting to give the right value to both finishes, I thought I’d let them interact with each other through light. The opal sphere, in addition to illuminating the environment, enhances the entire brass structure of the product making it stand out: the color, the materiality and the refined micro-decoration.

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