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    Eva Casagrande

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    Good Design Award 2023

    Happy to announce our Cordea, designed by Favaretto&Partners, won the Good Design Award Lighting category.

    We are grateful for this recognition which fuels our motivation to strive for more.

    Author of the article
    Alessia D’Alesio
    Global Marketing & Communication Manager

    Masiero @ Downtown Design Dubai 2023

    Masiero has confirmed its participation at Downtown Design Dubai 2023, Booth D2.

    Taking place between 8-11 November 2023, Downtown Design is the Middle East’s leading fair for contemporary and high quality design, and will take place at Dubai Design District.

    We will talk about innovation, presenting a technological edition of our iconic Maria Teresa, surrounded by an amazing Galassia installation to be discovered!

    Maria Teresa RGB-W design by Masiero Lab

    Galassia design by Masiero Lab

    We will also talk about design, through one of the latest Dimore collections, Cordea by Favaretto&Partners.

    Cordea design by Favaretto&Partners

    Downtown Design Dubai 2023
    Dubai Design District D3 Dubai, Booth D2


    Opening hours
    8 November – Press Preview – h. 12.00 – 14.00
    Trade & VIP Preview – h. 14.00 – 18.00

    9, 10 November
    h. 12.00 – 20.00

    11 November
    h. 12.00 – 18.00

    Come and visit us!

    To register visit downtowndesign.com

    Author of the article
    Alessia D’Alesio
    Global Marketing & Communication Manager, Masiero

    Genoa Boat Show

    The sixty-third edition of the Genoa Boat Show is coming.

    The event will take place from 21 to 26 September, renewed with a futuristic concept, the Waterfront of Levante designed by architect Renzo Piano, which will allow you to enjoy a unique platform in the world able to host the excellence of the international nautical industry.

    The research for the perfect balance between beauty and well-made, innovation and style, the refined design of the geometric lines and the attention to detail of the interior decorations, makes the nautical industry close to the furniture.

    The amazing yatchs are real houseboats designed by architects and interior designers.

    In this beautiful setting has been organized by Circle Dynamic Luxury Magazine and its director Margherita Celia Bertolotti in collaboration with the Boat Shows the VIP Lounge.

    The VIP Lounge 2023 is a refined and elegant project, made with furniture and design accessories from Italian manufacturing excellence.

    Masiero’s Visio collection will light up this exclusive environment reserved for institutions, authorities, shipowners, entrepreneurs and International and Italian press invited to live an immersive experience between art and design.

    Author of the article
    Alessia D’Alesio
    Global Marketing & Communication Manager

    Salone Nautico di Genova

    La sessantatreesima edizione del Salone Nautico di Genova è alle porte.

    La manifestazione si svolgerà dal 21 al 26 settembre, rinnovata con un concept avveniristico, il Waterfront di Levante progettato dall’architetto Renzo Piano, che consentirà di usufruire di una piattaforma unica al mondo in grado di ospitare le eccellenze dell’industria nautica internazionale.

    La ricerca del connubio perfetto tra il bello e il ben fatto, tra innovazione e stile, tra il design raffinato delle linee geometriche e l’attenzione ai dettagli delle decorazioni degli interni, avvicina sempre di più la nautica al settore dell’arredo. Le spettacolari imbarcazioni sono vere e proprie case galleggianti progettate da architetti e interior designer.

    In questa splendida cornice è stata organizzata da Circle Dynamic Luxury Magazine e dal suo direttore Margherita Celia Bertolotti, in collaborazione con i Saloni Nautici, la VIP Lounge.

    La VIP Lounge 2023 rappresenta un progetto raffinato ed elegante, realizzato con arredi e complementi di design di eccellenze produttive italiane.

    La collezione Visio di Masiero illuminerà questo ambiente esclusivo riservato alle istituzioni, alle autorità, agli armatori, imprenditori e media internazionali e italiani, invitati per vivere un’esperienza immersiva tra arte e design.

    Autore dell’articolo
    Alessia D’Alesio
    Global Marketing & Communication Manager

    Light up your summer with Masiero Giardini collection

    If the recent heat wave is anything to go by, we’d better get ready for a long hot summer.
    From barbecues and al fresco dining to relaxing poolside with a good book, the sunny season is finally in full swing and it’s high time we got our outdoor spaces in order.

    If you are lucky enough to have a patio, balcony or garden, the right lighting will allow you to enjoy the fresh air at any time of day or night. Whether you’re looking to highlight a particular element or giving a touch of vivacity to an outdoor seating area, the right combination of lamps will transform your outdoor space into a magical oasis, allowing you to enjoy the warm summer breeze even after sunset.

    Tee design by Valerio Cometti + V12Design

    Bringing indoor comfort to the outdoor environments has become a major trend in the latest years.

    The main feature of the Cordea collection designed by Favaretto/Partners resides in the transversality of the product. Available in 6 finishes in warm tones that recall the colors of nature, ranging from green to blue, up to the neutral tones of the earth color, all customizable with a rubber band available in 5 colors.

    Cordea could be used as a single element, as well as in suspension composition that create a playful light decoration. Wall lamps and rechargeable table lamp are also available.

    Cordea design by Favaretto/Partners

    Tee, designed by Valerio Cometti+V12Design is the perfect product to transform an outdoor area into a cozy living room, combining the pleasant warmth of a summer evening with a warm, diffused and non-dominant light.

    Alternatively, various examples, with their elegant profiles, could enrich with charm a large terrace, generating areas of soft light that invite guests to relax.

    Tee design by Valerio Cometti + V12Design

    The Drylight collection designed by Masiero Lab is part of Masiero’s concept of giving emotion through light.

    Inspired by the classic Venetian chandeliers, made of polycarbonate is weather resistant and intended to last over time, Drylight is suitable for any kind of environment, from a modern patio to an house garden, rather than the pool.

    During the day it is a jewel that adorns the environment, in the night it gives bright emotions thanks to RGB-White technology that allows the creation of infinite light scenarios, ranging from color to shades of white.

    Drylight design by Masiero Lab

    Author of the article
    Alessia D’Alesio
    Global Marketing & Communication Manager

    The interior design for Valerio Cometti

    Valerio, where did inspiration come from in the creation of this collection? Where did his name come from?

    Tee was born from the meeting of my personal values as a designer together with those of the Masiero Company.
    As my habit, I wanted an elegant and long-lasting designer because I don’t like “fads” and I think good design should be able to age without any hurry. I also wanted the clean and simple shapes that I love to contain a degree of expressiveness and emotion that I recognize in Masiero DNA and that I thought should be offered to his customers.

    From the point of view of the composition of the project, I wanted to pursue extremely clean geometries, using primitives such as cylinders and spheres joined by revolutionary solids. On this formal basis I built a very careful and patient dialogue of proportions and then I wanted the light to make the spheres that contain it vibrate: sinuous ripples engraved on the lampshade are lit when crossed by light and create a measured decoration, but I find it very attractive. In the lighting sector I believe that light must always be the true protagonist and for this reason I wanted it was the light that made the project unique.

    Another element that guided the development of the project was the desire to be able to build in an almost modular way a very complete family of lighting fixtures. Almost every architectural space can find a suitable TEE lamp. The name of the collection is perhaps a way of not taking yourself too seriously, with a fun wink to the shape of the TEE used in the game of golf, from the shape so similar to the union of fitting and lampshade in this family of lamps.

    Which was the project journey? Have there been changes during the project development?

    From my point of view, the project had a particularly smooth and pleasant process, without any trauma or shock. Initially we had developed three different families and the one that later became the TEE family immediately caught the interest of the Company.
    Starting from the first approval, has been a succession of interaction between designer and company to grow the collection and bring it to become that large range for indoor and outdoor that today TEE is.
    My study is particularly inclined to follow the manufacturing and technical sides of the projects we design and therefore also the dialogue with the Technical Department of the Company, accomplices competence and willingness to dialogue of its members, was particularly pleasant and stimulating.

    Could you describe how have you chosen materials, colors and finishes?

    The choice of materials was particularly linear and linked to the function they had to express, exactly the process most pleasing to us.
    The use of rotational moulding was proposed for the lampshade of the outdoor collection, aware that the undulations placed on the outside of the surface would pose a manufacturing challenge. We immediately optimized the geometry to facilitate printability and the rest was done by the capacity of the Masiero Technical department and their supplier.

    For the interior collection we have chosen glass lampshades, for the greatest preciousness and enhancement of light. The frames, in the many configurations available since launch, are made of metal, but also in this case we must thank the Company because thanks to the great technical ability in the finishes allowed us to express a valuable palette, satisfying, but also very contemporary.

    How, from your point of view, does Tee represent an evolution in the Masiero offer? What are its commercial strengths?

    I hope that our contribution will be a welcome enrichment to the Masiero design alphabet. Surely our approach based on simple ideas, but very strong and executed with extreme care is appreciated by the many companies with which we collaborate, so I hope it can also be appreciated by Masiero customers. From a commercial point of view, I think it is not easy to find a family so articulated, but even more I hope that the TEE family can demonstrate its extreme versatility in being able to furnish both minimal and modern spaces, as well as classic and decorated, passing through the exterior, creating also in the garden a careful and satisfying lighting.

    If you have to suggest Tee to architects and interior designers, what are the environments for which this collection is best suited?

    I have taken a lot of time to answer this question, but in complete and sincere honesty, looking at the TEE collection for a long time, I really have a hard time imagining environments in which they can’t fit. The mix of clean shapes, almost “timeless”, but very personal, warm and contemporary finishes, graceful decoration in the light, but never become cloying, I think can seduce a refined audience, but very wide.

    From the point of view of the geometries the Tee range is extraordinarily rich, so a prescriber can have fun with some small points of light on the wall, or go wild with imposing chandeliers, passing through hanging installations worthy of a hotel lobby. TEE is really an elegant alphabet at the service of architects and interior designers.

    How could you describe your design?

    There are some characteristic elements of our way of doing design.

    • We strongly believe in the “form enhances function”, which is a way of linking shape to function, but without ever forgetting a certain poetic, a certain polite sensuality, which gives even more emotional value to the function that is expressed.
    • We love smooth and simple shapes and obsessively care about the proportions that bind and connect them.
    • We try to use the materials with a lot of authenticity, avoiding to imitate them with textures and decorations: every material has some peculiarities and we try to respect and enhance them project by project.
    • Having the opportunity to work in dozens of different sectors, with very heterogeneous companies, we believe in the power of contamination and let our design be enriched by these seemingly distant connections.

    All these values are manifestations of the intense desire to create innovative, but above all extremely long-lasting objects.

    In your opinion, which are the basic characters needed for a new product?

    Despite the extreme variety of sectors and types of projects on which we work there are some essential cornerstones for the success of a new product.

    • Having a strong idea in mind: weak ideas hardly improve during project development.
    • Have a lot of respect for the customer type of the customer.
    • Be very familiar with the materials and technologies used for the birth of a given product: only in this way you are able to accompany the project from intuition to rendering to industrial product.
    • Create an intense dialogue with the client.

    It is not easy to design a lighting concept that works well both indoors and outdoors. What were the key points of this development?

    It’s true, it’s a rather unusual result that I hope rewards the project.
    I have the feeling that we have found the right balance between formal cleanliness and decorative expressiveness, making TEE lamps really suitable for a multitude of uses, moods, spaces and environments.
    We have pursued a correct and balanced luminous behaviour and also this aspect will prove to be a winner both inside and outside. I must confess that I really like the idea of being inside a living space, admiring an illuminating body a few steps from me and seeing one belonging to the same family located in the garden, outside: the thought alone gives me the feeling of an architectural project in which inside and outside are in balance, in continuity and the use of lamps belonging to the same family, like a parure, could only strengthen this feeling.

    How does the indoor version differ from the outdoor version?

    Deliberately there are no differences in shape, precisely because I wanted to reinforce a unique and coherent message between the interior and the exterior of a living space. The differences are mainly in the materials, polymer in the diffusers for the exterior and precious glass for the interior and then in the palette of finishes, declined to better enhance the dialogue with the context.

    Author of the article
    Alessia D’Alesio
    Global Marketing & Communication Manager

    The interior design for Favaretto/Partners

    Francesco, where did inspiration come from in the creation of this collection? Where did his name come from?

    Cordea was born from the desire to reinterpret the classic industrial lamp with lamellar head in aluminum, in a contemporary key under the aesthetic and material point of view, looking for that extra quid “up to date” given by the tape called, in Venetian dialect, Cordea.

    Which was the project journey?

    Cordea marks my first collaboration with Masiero and in fact, from the presentation of the project to the realization, the collection has not had major formal aesthetic changes.

    Could you describe how have you chosen materials, colours and finishes?

    We love to make several materials dialogue in a single product.
    In Cordea there are 3 materials: metal for the body, injection plastic for glulam head, and rubber or leather for bands.

    How, from your point of view, does Cordea represent an evolution in the Masiero offer? What are its commercial strengths?

    Cordea is a collection designed for both indoor and outdoor, thanks to the use of different finishes and materials between the two versions. Flexible, transversal and ductile, Cordea creates a link between indoor and outdoor.

    If you have to suggest Cordea to architects and interior designers, what are the environments for which this collection is best suited?

    Cordea has been born from my desire to make a collection “total look” that could cover as many spaces as possible creating a dialogue between indoor and outdoor as they are a single space. There is no better fitter environment than another.

    How could you describe your design?

    Our approach to design is certainly industrial, that’s why I like to call myself an industrial designer. We like to combine creativity with the technical side.


    In your opinion, which are the basic characters needed for a new product?

    Surely for the development of a product the four-handed work “designer/ company” is that extra quid that makes a good idea turn into a great product. For us, if this synergy is missing, it is not profitable to start a new collaboration, and with Masiero we immediately felt in tune.

    It is not easy to design a lighting concept that works well both indoors and outdoors. What were the key points of this development?

    It is not easy because the outdoor rules are very strictly! We started by trying to design the most beautiful lighting outdoor collection and then go inside! I am really satisfied from the result, I hope you too!


    How does the indoor version differ from the outdoor version?

    Aesthetically nothing and the challenge was just that! We wanted to give different finishes for the interior and change the material of the Cordea to satisfy even the most demanding customers and the most precious contexts.

    Author of the article
    Alessia D’Alesio
    Global Marketing & Communication Manager

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